In the latest quarterly earnings call, Tim Cook, CEO of Apple, revealed his daily use of the much-anticipated Vision Pro, ahead of its official launch early next year. Cook commenced the call by reflecting on the highlights of the year’s second quarter, expressing immense pleasure in introducing the groundbreaking Apple Vision Pro at the WWDC. He lauded the device as a “marvel of engineering” and hailed it as “the most advanced personal electronic device ever created.”
As the call progressed, Cook returned to the topic of Vision Pro during the Q&A segment. While he steered clear of making projections about the headset’s potential revenue, he confirmed his daily usage of Vision Pro. He also acknowledged the palpable excitement surrounding the headset, both within and outside the company. Further details were provided in an excerpt of the question and response session.
Sidney Ho, Deutsche Bank: How should we think about the revenue ramp relating to Vision Pro? Is there any [sic] catalysts that we should be thinking about that would drive an inflection of that product?
Tim Cook: There’s enormous excitement around the Vision Pro. We’re excited internally, everybody that’s been through the demos are blown away, whether you’re talking about press or analysts or developers. We’re now shipping units to the developer community for them to begin working on their apps and we’re looking forward to shipping early next year. So we could not be more excited with it. I’m using the product daily. We’re not going to forecast revenues and so forth on the call today, but we’re very excited about it.
Source: Apple Financial Results – Q3 2023, https://www.apple.com/investor/earnings-call/