Apple Inc. has created a new team called the Vision Products Group (VPG) to oversee the development of its future mixed-reality headsets, according to a report by Bloomberg. The VPG will be led by Mike Rockwell, who previously led the development of Apple’s ARKit augmented reality platform.
The VPG will be responsible for the development of Apple’s next-generation mixed-reality headsets, which are expected to be released in 2024. The headsets are rumored to feature high-resolution displays, advanced tracking technology, and a wide range of applications.
Apple’s entry into the mixed reality market is seen as a major threat to competitors like Meta Platforms Inc. and Microsoft Corp. The company has a strong track record in developing innovative hardware and software products, and its mixed reality headsets are expected to be some of the most advanced on the market.
The creation of the VPG is a sign that Apple is serious about mixed reality. The company is investing heavily in the technology, and it is clear that it believes that mixed reality has the potential to be a major new computing platform.
Other details about the VPG
In addition to Mike Rockwell, the VPG is also reportedly led by Doug Bowman, who previously led the development of Google Glass. The VPG is said to have a team of over 1,000 engineers, and it is reportedly working on a variety of mixed-reality products, including headsets, glasses, and other devices.
Apple has not officially commented on the VPG or its plans for mixed reality. However, the company has filed a number of patents related to mixed reality, and it is clear that it is taking the technology very seriously.
The creation of the VPG is a major development in the mixed reality market. Apple is one of the most influential companies in the world, and its entry into the market is likely to have a major impact. It will be interesting to see what Apple does with mixed reality, and it is possible that the company could revolutionize the way we interact with computers.
Marvin